How To Create A Compelling Virtual Shopping Experience With Photogrammetry

How To Create A Compelling Virtual Shopping Experience With Photogrammetry

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We’ve become accustomed to the ease and convenience of online shopping with parcels delivered to our doorsteps with just a few clicks. But, there’s still something to be said about the experience of wandering the aisles of your favourite retail stores. We here at White Horse Photogrammetry wanted to understand how consumers felt about shopping during the 2020 summer season, a poll was conducted of 1,000 adults to learn about their preferences. It was no surprise that 93% plan to shop online, but 70% expressed missing the physical experience of walking around the store and browsing product displays. Brick-and-mortar retailers have been challenged for the better part of a decade as shoppers have increasingly moved their purchases online.

But the past year has been especially difficult for retailers of all sizes to compete – even with an online presence. Innovative businesses are creating a competitive edge with immersive shopping experiences that combine e-Commerce with a virtual digital twin of their stores. In our survey, we showed respondents an example of a 3D retail store experience that allowed them to “walk around,” browse, zoom in on products, and purchase them similar to the physical world. The poll found that 74% felt that the 3D virtual store was a more exciting experience when shopping online, and 75% were more interested in shopping in 3D rather than 2D photos.

Due to Covid-19, it makes sense that 80% of the respondents are shopping online more because of safety concerns. With the ability to shop from the comfort of their own homes and avoid crowds in-store, the verdict was clear: 73% would prefer to shop a 3D virtual store.

Tremendous potential awaits those retailers that go virtual and take their unique and well-crafted store brand along as well. This creates a more compelling and memorable experience in a crowded e-Commerce landscape where differentiators are noticed by shoppers who witness endless look-a-like product listings.

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